Marketing Lab / Growth tests
Marketing, run like experiments.
Hypothesis, test, result. The growth work behind the ventures, including the tests that flopped.
The method
How every lab report works.
- Step 01HypothesisWhat I expect, and why
- Step 02SetupThe test, the audience, the budget
- Step 03NumbersWhat actually happened
- Step 04The callKeep, kill or change, and the lesson
Tracks
What gets tested here.
- PositioningWho it is for, and why them
- DistributionChannels, loops and timing
- Content enginesSystems that publish daily
- ConversionPages, offers and funnels
In the works
The first lab reports are on the bench.
Every report shows the setup, the numbers and the call I made, so you can steal what worked.
From the blog
Marketing notes, meanwhile.
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Own the house, rent the megaphone
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Distribution is part of the product
Before startups there was a song with 35M+ views. The lesson I took from music into every business since: how it spreads is not an afterthought.
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