Experiments / 0 logged
Testing in public.
Prototypes, AI experiments and the things that didn't work. Failures stay up, with what they taught me.
The pipeline
Every experiment has a stage.
- 0Step 01IdeaWritten down, not built
- 0Step 02PrototypeRough, but it runs
- 0Step 03TestingIn front of real people
- 0Step 04ShippedGraduated to a product
- 0Step 05FailedShown proudly, with the lesson
The log
What’s on the bench.
In the works
The lab notebook opens soon.
Experiments get logged here from the idea stage, so you can follow along before anything is polished.
From the blog
Start with these notes.
AI1 min read
AI is a teammate, not a vending machine
Prompt in, magic out is the wrong mental model. How I brief, review and actually work with AI across content, video and operations.
Product building1 min read
Ship the ugly version: a one-week launch checklist
Perfect is a very comfortable place to hide. The checklist I use to get a first version in front of real people within a week.
Got an idea worth testing?